Marketing and Promotion

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If you have a tourism event or business you would like to promote, we have a number of ways you can reach your target audience.

Make It Maitland Marketing Program

Information surrounding the marketing program for 2023 – 2024 will be posted to this page in due course.

Local visitor economy businesses are encouraged to get involved in upcoming campaign activities and to contact staff via phone or email to discuss collaborative marketing opportunities.


Tripadvisor is one of the world’s largest travel platforms, helping 463 million travelers each month make every trip their best. Travelers across the globe use the website and app to browse more than a billion reviews of over 8.6 million accommodations, restaurants, experiences, airlines and cruises.

By creating an account with Tripadvisor, not only will you increase your exposure, but you will also be able to monitor and manage reviews.

Google my business

Google My Business is a free tool to promote your Business Profile and website on Google Search and Maps. With a Google My Business account you can see and connect with your customers, post updates to your Business Profile and see how customers interact with your business on Google.

facebook and instagram

The popularity of social media platforms such as Facebook and Instagram should not be overlooked when considering how you market your business. 

As part of the NSW First Program, Destination NSW held a series of webinars to help operators get the most out of the platform which were recorded to watch on demand.


The Viator Operator Resource Center is your home for the latest industry trends, best practices for your business, and tips on capturing traveler attention. Viator resources will help optimise your tours and activities to provide the best experiences for your customers.

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