The visitor economy plays a significant role in the continued growth of the Maitland Local Government Area. Each year, Maitland attracts 708,000 visitors, with 172,000 overnight stays and 536,000 day trippers, injecting $174 million into the local economy (Tourism Research Australia, Local Government Area Profile – Maitland, 2022).
The 2020 – 2030 Maitland Destination Management Plan provides a blueprint for developing Maitland as a destination. This document outlines the shared vision of industry, Government and the community.
The Industry Hub will be updated regularly to support local visitor economy businesses and events. For the latest visitor economy news and updates, please subscribe to the Industry Newsletter via the link below.
IMAGE and asset LIBRARY
Encourage holiday makers to ‘Make It Maitland’ on their next holiday with the photo and video assets available for download from the Image Library.
LIST YOUR EVENT OR BUSINESS
If you have a tourism event or business you would like to promote, there are a number of ways Council can assist you to reach your target audience.
NSW FIRST PROGRAM
Destination NSW (DNSW) is the lead government agency for tourism and major events in NSW. DNSW hosts the NSW First Program, which assists businesses to develop, promote and sell their tourism products.
marketing and promotion
There are a variety of platforms and tools available to support businesses and events with marketing and promotion.
industry grants and funding
Industry grants and funding opportunities are regularly made available through a variety of government departments.
DESTINATION MANAGEMENT PLAN
INDUSTRY CONTACTS and data
There are a number of government funded organisations and tourism bodies that provide access to information, business development opportunities and research.
Maitland City Council recognises the social and economic benefits of hosting events in our beautiful city. A range of support is available to groups and organisations who are considering bidding for events.
If you are looking to host an event but don’t where to start, the Events10 website offers a range of information on our region, including templates and a Planning Guide to help get you started.
Council produces regular business newsletters containing important visitor economy updates, grants and funding opportunities, and other relevant information for visitor economy businesses in Maitland.
VISITOR Attraction SIGNposting
The statewide Visitor Attraction Signposting Program has been operating since 1990 and is a partnership between Destination NSW and Transport for NSW.
Local Visitor Economy businesses have the opportunity to network, and hear from a variety of industry leaders at a range of events facilitated by the Visitor Economy team at Maitland City Council.
2022 saw a number of key changes to the agritourism space in NSW with a new agritourism policy released by the NSW Government, and the launch of an agritourism strategy by Australian Regional Tourism.
COUNCIL BUSINESS SERVICES
Council offers a range of services that provide support to businesses, start ups and investors. The Council website also features a wealth of information on the local economy.
The Hospitality Concierge is the NSW Governments new ‘one stop shop’ for hospitality businesses to find out more about the new liquor licence reforms and to help your business benefit from new initiatives that reduce red tape and support the 24-hour economy.